One Twenty Three West, Agency / Creative,

Description

This is a social media ad for Plenty of Fish, a dating app. The ad features a solid pink backdrop with black and white text overlay. The text makes jokes about dating and includes the Plenty of Fish dating app logo. The advertisement includes blurred portrait images of men, in addition to a dating app user profile that displays a man's image along with a brief bio. The ad uses humor to promote the dating app.