One Twenty Three West, Agency / Creative,

Description

The video shows a close-up of a man's face with tears welling in his eyes and a newspaper on his head. The camera then pans to a garden gnome in the rain, followed by a wide shot of a man cooking on a barbecue grill outside of an A-frame house. There are people visible through the window of the house looking out. It is a very rainy day with heavy downpours. The final shot is a medium close up of a man who is caught in the rain, grimacing while holding a newspaper on his head. The lighting is overcast and muted, adding to the somber mood of the scene. A voice over describes an idea. A feeling of determination is present in the visual narrative.