BrandOn
ProjectSpring 2025 Ad Campaign
Jordan Hemingway, New York
Associated creatives
Tags
Description
Two women with shaved heads are featured in a dynamic, athletic-themed editorial for the On Spring 2025 ad campaign. One woman is suspended, gripping a metal scaffold bar, while the other leans gracefully on a horizontal metal beam. Both subjects wear matching black athletic crop tops and performance shorts, accented with white socks and white On branded sneakers. The setting combines industrial metal scaffolding with a stark, clean white wall and high-contrast black backdrop. The lighting is crisp and even, emphasizing the models' muscular definition and the technical details of the sportswear.
Style
Editorial, Lifestyle, Commercial
Techniques
Studio strobe, Live-action Technique
Industries
Sportswear