BrandTropicana
ProjectThe Juice That Starts It All
OMD Worldwide, Production,
Associated creatives
Tags
Description
This Tropicana commercial presents the slogan, "Bringing delicious OJ to fridges everywhere". It begins with a hand reaching for a bottle of orange juice. Orange juice is poured into a clear glass, with fresh oranges and kitchen items as props on a wooden surface with light-aqua subway tile. The scene cuts to an orange grove with field workers. The oranges are gathered and placed in wooden crates, squeezed within 24 hours, and then bottled. A bottle is placed in a refrigerator. The next scene is at an outdoor restaurant where a waiter carries a tray of mimosa flutes and a diverse group of people are enjoying brunch and drinking orange juice with straws.
