OMD Canada, Media,

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A man in a yellow hoodie and goalie helmet holds a plate of poutine in a living room setting, breaking the fourth wall. He later dons goalie pads. The living room has dark grey walls with wood panel accents. The man's poutine passion causes damage to the set. A construction worker, wearing a RONA hardware store uniform, humorously repairs the wall after the destructive event. Light streams in from a window, and various hockey memorabilia decorate the walls. The scene transitions between the hockey-themed living room and the hardware store. The overall tone is comedic, blending elements of sport and home improvement.