Oli Frape, Illustrator, London

Description

This product packaging illustration features a bold blue and cream color scheme designed for Smug Dairy blended oat and dairy butter. The composition centers around playful, hand-drawn typography with the brand name SMUG DAIRY prominently displayed across the top in thick, rounded white letters against a vibrant blue field. Below, the product descriptor reads SALTED BLENDED OAT & DAIRY BUTTER in chunky blue font over an off-white background. To the right, an illustrated hand holds a piece of toast with a bite taken out, accompanied by conversational badge text reading THE GOODNESS OF DAIRY & PLANTS and IT'S A DELICIOUS FEELNG. The clean graphic style is characteristic of illustrator Oli Frape.

Style

Horizontal, Commercial, Graphic

Techniques

Vector

Industries

CPG / Packaged Food

Color

Context

Catalogue