Oli Frape, Illustrator, London

Description

A close-up shot shows a red and white package of Smug Dairy oat and dairy cheddar slices. The packaging is predominantly red with white text and design elements. The logo 'SMUG' is prominently displayed in a stylized white font at the top of the package. Below the logo, the word 'DAIRY' is written in a smaller, simpler white font. Through a wavy, transparent portion of the packaging, slices of yellow cheese are visible. The lower right corner features a cartoon-style drawing of a hand holding a stacked burger. Additional text on the package describes the product as 'SLICED BLENDED OAT & DAIRY CHEDDAR.' The overall presentation suggests a modern and playful branding approach.