Old Spice Smelly World | LF 2023

Description

This commercial video for Old Spice titled Smelly World blends dark fantasy elements with humorous storytelling in a cinematic style. The video opens on a gritty night scene with a bearded man in a cart, followed by a woman in a fur-trimmed hood reacting in surprise. Later sequences transition to a surreal, sunlit landscape featuring a figure riding a white unicorn near calm water and blooming purple flowers. The lighting shifts dynamically from low-key torchlit darkness to a glowing, warm twilight. The production features detailed costume design and distinct character expressions that bridge high fantasy aesthetics with traditional brand advertising.