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  • ·Olaplex Fall 2026 Campaign by Jules Moskovtchenko
BrandOlaplex
ProjectOlaplex Fall 2026
Model with wet lathered hair smiling in a cream bathrobe with soapy fingers against a plain grey studio backdrop.

Olaplex Olaplex Fall 2026 2026

Associated creatives

Jules Moskovtchenko
Jules MoskovtchenkoPhotographer
Alex Nyilas
Alex NyilasFashion Editor/Stylist
Mireia Torra
Mireia TorraCasting Director

Tags

smiling modelmodelwet hairshampooed hairsoapy haircream bathrobebathroberobe

Description

Close-up beauty portrait of a smiling model with wet, lathered hair styled in a curl atop their head. Photographed by Jules Moskovtchenko with fashion styling by Alex Nyilas and casting by Mireia Torra for the Olaplex Fall 2026 campaign. The subject wears an off-white bathrobe with subtle pink piping and holds up a hand covered in soap lather against a seamless neutral studio backdrop.

Style

Vertical, Commercial, playful, Clean

Techniques

Beauty Light

Industries

Haircare

Color

Cream (50%)
Espresso (30%)

Background

Grey Seamless

Context

Advertising Campaign