Olaplex Olaplex Fall 2026 2026

Description

Photographed by Jules Moskovtchenko for the Olaplex Fall 2026 campaign, this beauty portrait captures a smiling model wearing a cream bathrobe with subtle trim. The subject has dark, wet hair sculpted upward and coated with lather, with soap foam visibly coating their raised hand. Illuminated with bright, clean beauty lighting against a light grey seamless backdrop, the vertical composition highlights natural skin texture, dimples, and wet hair styling curated by fashion editor and stylist Alex Nyilas.

Style

Vertical, Commercial, playful, Clean

Techniques

Beauty Light

Industries

Haircare

Color

Background

Grey Seamless

Context

Advertising Campaign