OK Cool, Agency / Creative,

Description

This advertisement for High Noon Vodka Seltzer features a fair-skinned man on a sunny beach promoting 'Fusion Time' with friends. The man is wearing a light green collared shirt and khaki shorts. He stands on the beach holding a can of High Noon Vodka Seltzer. The background shows two other people, one in a white shirt and green shorts who is jumping in the air. The beach is white sand, the sky is blue, and the ocean is calm. There is a cooler full of ice with more cans of High Noon. The advertisement promotes the idea of being present and logging off to lock in a good time.