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BrandHellmann's
ProjectClub Classic

Ogilvy UK, Agency / Creative,

Associated creatives

Ogilvy UK
Ogilvy UKAgency / Creative

Tags

adult femalesandwichfoodHellmann's mayonnaiseTikTok video

Description

The video shows Charli XCX in a TikTok video, mentioning being told off by the British Advertising Association because the tour poster had her face in a sandwich bag. Cutaway shots show a Hellmann's mayonnaise bottle, followed by a sandwich being made with mayonnaise. Another woman eats the sandwich.