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BrandSainsbury's
ProjectThe Unexpected Guest Sainsbury's Christmas Ad 2025

Ogilvy UK, Agency / Creative,

Associated creatives

New Commercial Arts
New Commercial ArtsAgency / Creative
King Henry
King HenryAgency / Creative
Ogilvy UK
Ogilvy UKAgency / Creative
Born Licensing
Born LicensingLicensing
Rogue Films
Rogue FilmsProduction
Final Cut London
Final Cut London
Electric Theatre Collective
Electric Theatre CollectivePost Production / VFX
Manderley Music
Manderley MusicMusic / Sound

Tags

delivery vanfoodgroceriesChristmasanimated character

Description

The scene shows a Sainsbury's delivery van on a snowy UK street at night. The scene is lit by street lamps and Christmas decorations. A delivery driver is unloading groceries from the van. The character, BFG, from Roald Dahl's books, appears large. The delivery person kneels to greet BFG inside the delivery van. Inside the van is a large amount of food. Later scenes show the food being prepared for a Christmas feast.