Ogilvy Toronto, Agency / Creative,

Description

Two bottles of J.P. Wiser's whisky are staged on a hockey rink in Little Caesars Arena, Detroit. One bottle is labeled "10 Year Old" and features the Detroit Red Wings logo; the other is a "Deluxe" edition. This setup promotes the Wiser's Cup tournament. The arena's seating is visible in the background. Exteriors of Little Caesars Arena are shown, as well as the Detroit skyline and the J.P. Wiser's distillery. Inside the arena, Red Wings-themed displays and welcome signs are also featured. The Wiser's Cup trophy is displayed on the ice.