Ogilvy Shanghai, Agency / Creative,

Description

This video focuses on Chinese advertising regulations, specifically related to pharmaceutical products. The shot starts with an orange medicine bottle and blue pills spilled on a white surface. Subtitles read, 'Pharmaceutical advertising regulation, China.' The camera zooms out to reveal articles about Chinese censorship and censorship related to sex education and LGBTQ topics. Then, the text 'Make Love Last' appears in pale blue script. A photographer's hand is briefly shown adjusting the camera.