Ogilvy NYC, Agency / Creative,

Description

An advertising video for Avon's new fragrance collection features an attractive woman smiling as she rides a bicycle with another woman down a tree-lined street. The woman wears a sleeveless purple dress. The video incorporates soft focus, overlaying shots of the model's smiling face with shots of trees and sunlight. There are shots of an ornate perfume bottle with a pink flower on top, and of roses arranged in a wicker basket. The lighting is soft and warm, giving the scene a dreamy, romantic feel. The streets are wide and sunny, enhanced by the filtered sunlight and lens flare.