Ogilvy India, Agency / Creative,

Description

This nighttime wide shot shows a massive crowd gathered for the Maha Kumbh Mela 2025. Countless people are illuminated by many bright lights and overhead structures with banners. The scene is hazy with a brownish color grade. In closer shots, individual pilgrims appear, including a young child in a jacket and hat. The event is described as India's largest spiritual gathering, expecting 500 million pilgrims over 45 days.