Ogilvy Colombia, Agency / Creative,

Description

An aerial shot reveals a neighborhood in Panama, characterised by houses with red tile roofs nestled amongst lush green trees. A road winds through the houses, and several cars are driving. Dense vegetation forms a backdrop. Overripe fruit litters neighborhood lawns and parks, creating a stark contrast. The presence of discarded fruit, along with the neighborhood and lush vegetation, paints a picture of food waste.