Ogilvy Colombia, Agency / Creative,

Description

This video discusses the environmental problems associated with cheese packaging waste and whey byproduct. The video opens with a man, Kim Waigel, talking about new packaging concepts. The scene shifts to plastic-wrapped cheese slices being used to make a sandwich. The camera shows the discarded individual plastic wrappers. A montage of polluted rivers shows discarded plastic bags and trash floating in the water. Text appears stating a major byproduct of the cheese industry is whey. A factory worker drains whey into a container and pours it into a large vat. Aerial views of polluted waterways are shown to demonstrate the environmental problem of whey byproduct. The camera shows polluted lakes with dead trees and trash along the banks. Birds fly over the city skyline with polluted waters in the foreground.