Ogilvy Bangalore, Agency / Creative,

Description

A video highlighting Indian truck drivers showcases them driving trucks on roads and through tunnels, along with scenes from inside the truck cabs. The video draws attention to compromised vision among drivers and the high number of accidents involving trucks and lorries, including fatalities. It features footage of various trucks, and drivers and their trucks on the road. The drivers are interviewed about getting their eyes checked and the financial constraints of buying glasses.