Ogilvy Argentina, Agency / Creative,

Description

The video showcases couples humorously discussing snoring, interspersed with news segments highlighting the rising trend of "sleep divorce." The initial segment features a man recording his partner's snoring, followed by testimonials from couples, one humorously exaggerating the other's snoring. Transitioning to a news setting, the video presents clips from various TV programs discussing "sleep divorce," which is defined as sleeping separately to improve sleep quality and relationships. The video is brightly lit, with a focus on conversational settings.