BrandMilo
ProjectRaising Billboards
Ogilvy Argentina, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video opens with an aerial view of Santiago, Chile, at dusk. The cityscape features a mix of modern high-rise buildings. The sky transitions from orange to pink hues, complementing the urban skyline. A glimpse into a locker room, followed by a female runner with curly blonde hair, is shown while she is in athletic wear, on an indoor blue track. She is seen smiling and running, followed by a sequence of her winning different races in the stadium. Then there is a man vaulting, then a female basketball player during a game.