BrandJohnnie Walker
ProjectBold Steps
Ocean Films, Production Service,
Associated creatives
Associated creatives
Tags
Description
This is a Johnnie Walker advertisement. It opens with the brand's logo then shifts to a diverse group of people shown at a bar, on a busy city street, and at a rooftop party. The focus is on the act of walking, which represents moving forward. The lighting is warm and inviting in the bar scene, while the city scenes have a cooler, more modern feel. The advertisement includes shots of a Johnnie Walker Black Label bottle and drinks, reinforcing the brand's association with progress and celebration.