Brand
The New York Times NYT Family Subscription: Stuffing 2025
Associated creatives
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Description
This commercial video for The New York Times titled NYT Family Subscription: Stuffing portrays a multi-generational family discussing subscription sharing in a sunlit residential home. Scenes transition from a porch conversation to a living room gathering where members raise their hands in a lighthearted family vote, followed by kitchen preparation involving cooking ingredients and a digital tablet displaying a recipe. The live-action footage employs natural indoor and porch lighting, capturing candid interactions and warm domestic moments. Production was handled by Smuggler with agency support from Zulu Alpha Kilo NY, post-production by Boncich Design Inc, Whitehouse Post, and Carbon, and sound by Sound Lounge.
