BrandEurovision 2025
ProjectVisual Identity- Heart Grid
NOT Wieden+Kennedy, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This abstract illustration shows a stylized representation of a human figure set against a vibrant backdrop featuring a geometric grid pattern. The color scheme alternates throughout the video, beginning with neon green and purple. The grid consists of small, heart-shaped elements. The figure is abstractly portrayed through blocks of color. As the video progresses, the palette shifts to include combinations of red, white, yellow, and light blue, maintaining the patterned, geometric effect. The overall style is graphic and highly stylized, employing bold colors and geometric shapes to create a visually arresting abstract composition.