BrandRE:CHEMISTRY
ProjectHero Digital
NOT Wieden+Kennedy, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
A smartphone screen displaying environmental claims is presented upside down. A black smartphone is positioned with the screen showing a RE:CHEMISTRY website page. The phone is against an out-of-focus background filled with white and pink flowers and green stems. Text on the phone screen reads "DIFFERENT BY NATURE." As the clip progresses, the smartphone showcases different pages of the website. The interface of the phone displays environmental claims. There are also rotating photos of materials the company develops as an alternative to petrochemicals.