SuperHeroes New York, Agency / Creative,

Description

This dynamic commercial video titled Not Just Another Day for Lenovo, created by agency SuperHeroes New York, features a young man skateboarding through various stylized environments. The video blends live-action footage with creative digital visual effects, transitioning from urban streets and park landscapes to animated and virtual landscapes. The skater wears casual attire consisting of a white t-shirt and dark trousers, performing tricks and cruising through diverse animated backdrops. The production utilizes mixed media techniques, integrating live-action capture with digital art and animated characters to deliver an imaginative visual narrative.

Style

Vertical, Action, Cinematic

Techniques

VFX / visual effects

Industries

Consumer Electronics

Color

Background

Street

Context

TVC / TV Commercial