BrandSpecsavers Sweden
ProjectGlaucoma Billboards
NORD DDB Sweden, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This shot features a man interacting with a large display screen showing lines of computer code, creating a digital replica of a medical symptom. He is wearing glasses and a casual grey t-shirt. The display is propped up in a studio environment, with the lighting dim but focused on the screen. The screen sits on a black stand. To the right, a rolling metal cart holds a smaller screen, a coffee cup, and other items, all connected by a tangle of wires. The overall setup suggests a tech-driven artistic endeavor or installation, blending technology and medical themes in a controlled setting.