BrandMelanoma Canada
ProjectThe Self Assessment Suit
No Fixed Address, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This vintage-style scene opens with a shot of the sun and a close-up of a retro radio cassette player. A pair of yellow-framed sunglasses is placed on a white towel. A woman with curly hair, wearing a brightly patterned one-piece swimsuit and yellow sunglasses, looks directly at the camera. The scene transitions to a sky background with a hand reaching up. A beach ball appears in the sky, followed by a close-up of skin showing a mole, then an animated graphic promoting a self-assessment suit designed to prevent skin cancer. The woman is shown lying on a towel, wearing the swimsuit and sunglasses, shot from an overhead perspective.