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BrandNike
ProjectYaxlar
Close-up of Nike Air Max sneaker outsoles with circular neon yellow nodes alongside a film strip showing a man getting a haircut

Nike Yaxlar 2026

Associated creatives

Tags

Description

This composite image features a split-screen composition contrasting product design with lifestyle documentation. On the right, the detailed textured outsoles of a pair of Nike Air Max sneakers are displayed, highlighting a translucent black sole with circular, luminous neon-yellow traction nodes and small Nike branding. The left side presents a narrative contact sheet, showing a sequence of frames that capture a man receiving a precision haircut. A close-up portrait shows the man looking toward the camera as a stylist in bright orange gloves uses a tool near his temple. The overall aesthetic is moody and documentary-styled, blending technical product photography with personal grooming moments.

Style

Lifestyle, Documentary, Commercial

Techniques

Analogue / film, 35mm film, Natural light

Industries

Footwear