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Brand
Nike
ProjectVision

Birth London, Production,

Associated creatives

Birth London
Birth LondonRepresentation / Agent

Tags

basketball player jumpingbasketball playerjumping manman jumpingnike swoosh logonike logologo

Description

This commercial video for the Nike project titled Vision features athletic action against a dramatic cloudy sky. A basketball player is shown mid-air holding a basketball, accompanied by the iconic Nike swoosh logo on screen. The video captures intense athletic movement and powerful outdoor scenes with desaturated color grading. Additional scenes feature individuals in athletic settings under overcast lighting, highlighting themes of perseverance and movement.

Style

Horizontal, Action, Cinematic, Desaturated

Techniques

Slow motion

Industries

Basketball

Background

Overcast Sky

Context

TVC / TV Commercial