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Brand
Nike
ProjectNike x Uninterrupted Common Thread

19th & Park,

Associated creatives

19th & Park
19th & ParkAgency / Creative

Tags

female football playerfemale football player holding ballfootball player holding ballfootball playerfemale playerblack female football playerblack woman playing football

Description

This video campaign from Nike and Uninterrupted, titled Common Thread, explores the inspiring stories of young female football players and mentors in London and New York. Narrated by U.S. National Team defender Crystal Dunn, the piece highlights community connections, athletic resilience, and youth empowerment on indoor and outdoor pitches. The visual direction features desaturated urban environments juxtaposed with energetic football action under stadium lights.

Style

Horizontal, Cinematic, Desaturated

Industries

Basketball

Context

Brand Film / Corporate Video