BrandNike Swim
ProjectSwim As You Are
19th & Park,
Associated creatives
Tags
Description
This promotional video for the Nike Swim As You Are campaign highlights the brand's commitment to inclusivity in aquatic sports. It features two women of different ethnicities discussing the practical barriers to swimming, specifically regarding hair management, and how the Nike swim cap provides a solution. The visual narrative transitions between the women sitting in a gymnasium and swimming laps in an indoor pool, demonstrating the product's fit and function. The aesthetic is clean and professional, with a focus on human connection and empowerment. The video emphasizes the importance of accessible athletic gear for all swimmers, regardless of hair texture or type.
Style
Lifestyle, Commercial
Techniques
Live-action Technique
Industries
Sportswear