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BrandNike
ProjectNike Shox Z Campaign
Black Nike Shox sneaker floating at an angle against a smooth grey gradient studio backdrop.

Nike Nike Shox Z Campaign 2025

Associated creatives

Aryna Sabalenka
Aryna SabalenkaTalent
Carlos Escobar
Carlos EscobarDesigner

Tags

black athletic sneakerblack sneakerathletic sneakernike shox sneakernike shoxblack running shoefloating sneaker

Description

A minimalist commercial product photograph from the Nike Shox Z Campaign, featuring footwear designed by Carlos Escobar. The hero subject is a black Nike sneaker suspended mid-air at a three-quarter angle, showcasing its ribbed side detailing, textured upper, and metallic silver swoosh logo. Visible red accents feature along the heel cushioning structure and tongue badge. Soft, directional studio lighting illuminates the shoe against a smooth grey gradient backdrop.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Footwear

Color

Jet Black (90%)

Background

Grey Seamless

Context

Advertising Campaign