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Brand
Nike
ProjectRetiring As One of the All-Time Tennis Greats

Wieden+Kennedy London, Agency / Creative,

Associated creatives

Wieden+Kennedy London
Wieden+Kennedy LondonAgency / Creative

Tags

rafael nadaltennis playernadal tennisman playing tennis

Description

This black and white commercial video produced by Nike, created with Wieden+Kennedy London, honors Rafael Nadal as one of the all-time great tennis players. The visual sequence captures intense athletic moments on a tennis court, featuring close-ups of Nadal in his signature headband alongside sweeping aerial shots of the court. The high-contrast cinematography emphasizes texture and movement, highlighting dust kicked up from the clay and powerful serves. The emotional weight of the retrospective piece is underscored by dramatic lighting and intimate character studies.

Style

Horizontal, Cinematic, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Basketball

Context

TVC / TV Commercial