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Brand
Nike x Nocta
ProjectEveryone Needs a Yes Man Blue

Nike x Nocta Everyone Needs a Yes Man Blue 2026

Associated creatives

William McVay
William McVayPost Production / VFX

Tags

drakekevin duranttwo men in locker roomtwo mendrake sittingkevin durant holding shoenike noxta footwear

Description

In this video for the Nike x Nocta project Everyone Needs a Yes Man Blue, musician Drake sits in a locker room wearing a green and white jersey while professional basketball player Kevin Durant presents a unique hybrid footwear piece. The sneaker features traditional cowboy boot uppers combined with athletic sneaker soles in red, white, and blue hues. The scene takes place in a wood-lined locker room environment with garments hanging in the background. Post production visual effects were handled by William McVay.