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BrandNike London
ProjectBrand Identity
A Black male boxer in a long-sleeve black compression shirt throwing a punch, paired with bold stylized typography on a white background.

Nike London Brand Identity 2019

Associated creatives

Soft Power
Soft PowerGraphic Design

Tags

black male boxer

Description

This athletic editorial shot for Nike London presents a split-composition layout featuring a Black male athlete in the midst of a punch. The boxer wears a tight, black long-sleeve compression shirt and dark boxing gloves, with motion blur capturing the intensity of his strike against a neutral, studio-lit grey background. Adjacent to the portrait, bold, black sans-serif typography is interwoven with fluid, abstract organic shapes, creating a sense of energy and movement. The design maintains a high-contrast aesthetic, utilizing a monochromatic palette to emphasize the power of the athlete and the precision of the brand's graphic communication.

Style

Editorial, Commercial, Cinematic

Techniques

Typography, Natural light, Live-action Technique

Industries

Sportswear