Nike Hood Machine 2023

Description

This video from the Hood Machine project for Nike features a black man in a black durag and a green tank top performing heavy lifts and drinking in a domestic kitchen setting. The man lifts a refrigerator and demonstrates raw strength in an interior room with a window, cabinets, and a motorcycle parked on top of the fridge. The production was handled by The Rabbit Hole Inc. with post production by The Den Editorial, presenting a gritty and raw commercial narrative.