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Nike Hood Machine 2023

About

This video from the Hood Machine project for Nike features a black man in a black durag and a green tank top performing heavy lifts and drinking in a domestic kitchen setting. The man lifts a refrigerator and demonstrates raw strength in an interior room with a window, cabinets, and a motorcycle parked on top of the fridge. The production was handled by The Rabbit Hole Inc. with post production by The Den Editorial, presenting a gritty and raw commercial narrative.

Brand

Nike

Project

Nike Hood Machine 2023

Keywords

black man lifting refrigeratorblack manman lifting refrigeratorblack duraggreen tank top

Credits

The Den Editorial
Post Production / VFX
The Rabbit Hole Inc.
Production

Styles

HorizontalCinematicRaw

Industries

Sportswear

Background

Kitchen

Context

Brand Film / Corporate Video
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