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BrandNike
ProjectFrance
A young Black man giving a shoulder ride to a young boy, both wearing matching blue pinstripe Nike soccer jerseys at dusk.

Nike France 2026

Associated creatives

Nadine Fraczkowski
Nadine FraczkowskiPhotographer
Matthew Josephs
Matthew JosephsFashion Editor/Stylist

Tags

blue soccer jerseyblue jerseysoccer jerseypinstripe football shirtfootball kityoung black manblack boy on shouldersshoulder carry

Description

Photographer Nadine Fraczkowski captures a portrait of a young man carrying a young boy on his shoulders for the Nike France campaign, styled by Matthew Josephs. Both subjects are dressed in matching royal blue pinstripe soccer jerseys paired with dark blue football socks and cleated boots. Shot against a darkened evening exterior, direct directional lighting illuminates the subjects while casting the surrounding environment into deep shadow.

Style

Editorial, Vertical, Moody

Techniques

Flash

Industries

Sportswear

Color

Royal Blue (70%)
Jet Black (30%)

Background

Night Sky

Context

Advertising Campaign