Brand
ProjectFloating Shoe
Space Cowboys Studio, Production,
Associated creatives
Tags
Description
This CGI video project for Nike titled Floating Shoe features a sneaker levitating in mid-air against the facade of tall urban office buildings. The scene is set on a wet city street with reflective pavement under overcast lighting conditions. A glowing Nike swoosh logo is visible on the building wall beneath the floating product. Post-production and visual effects were handled by Space Cowboys Studio with creative input from Chaos.
Style
Horizontal, Cinematic, Futuristic
Techniques
VFX / visual effects
Industries
Electric / EV
Background
Residential Building
Context
Advertising Campaign, Brand Film / Corporate Video