BrandNike
ProjectFloating Shoe
Chaos,
Associated creatives
Tags
Description
This CGI video showcases a colossal white sneaker levitating in the air against the facade of a towering, classical-style urban office building. The scene takes place on a quiet city street during the evening, with the shoe's appearance shifting and rotating in three-dimensional space. A prominent, glowing white Nike logo is positioned in the air below the shoe, adding a bold branding element to the cityscape. The lighting reflects a realistic urban environment, with soft ambient light hitting the building's exterior. The seamless integration of the 3D footwear into the city setting creates a striking, hyper-realistic effect.
Style
Commercial, Cinematic, Surreal
Techniques
CGI, 3D render / CGI, VFX / visual effects
Industries
Sportswear