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Brand
Nike
ProjectNike x Dicks Sporting Goods (Original Music)

Nike Nike x Dicks Sporting Goods (Original Music) 2026

Associated creatives

The Crystal Creative
The Crystal CreativeMusic / Sound

Tags

man looking through binocularsman looking through binoculars in storeman looking through binocularswoman standing next to manwoman standingwoman in cream jacketstore mezzanine railingretail store interiorbasketball retail display

Description

This commercial video for Nike and Dick's Sporting Goods captures a scouting scenario inside a large sporting goods retail store. Two characters stand on an upper mezzanine level looking down through binoculars at basketball displays and athletes, including Jayson Tatum and Sabrina Ionescu interacting with fans. The scene features interior retail lighting, racks of athletic clothing, basketballs, and branded signage. The cinematography employs dynamic framing and clean commercial editing to highlight athletic talent and footwear.