Cristiano Ronaldo, Athlete,

Description

Athletes Cristiano Ronaldo and LeBron James sit submerged to their chests in matching galvanized steel ice bath tubs for Nike's 'Define Greatness. Then Redefine It.' campaign. Facing one another across a subtle vertical seam in the concrete wall, the two shirtless athletes extend their fists toward each other in a celebratory fist bump. On the smooth concrete ground in the foreground sit two pairs of athletic slip-on recovery slides, one showing off an orange textured bottom sole. The scene utilizes a cool, muted color palette dominated by slate grey and deep blues, illuminated by soft diffuse studio light.

Style

Vertical, Commercial, Cool

Techniques

Soft Light

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign