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BrandNike
ProjectBrand Identity
Nike branding visual featuring a person with a cap and sunglasses, bold typography, and a prominent blue swoosh logo on concrete wall.

Nike Brand Identity 2018

Associated creatives

M35
M35Graphic Design

Tags

Description

This high-contrast graphic design composition showcases Nike brand identity elements applied to a concrete wall setting. The image features a central black-and-white portrait of a person wearing a cap and sunglasses, integrated with a bold, bright blue Nike swoosh. Graphic overlays include large white typography, including the phrase "IS NO FINISH LINE" and abstract arrows. Smaller panels on the right contain numerical time data and street-level footage frames. The entire layout balances raw textures, geometric sans-serif fonts, and digital aesthetic sensibilities.

Style

Commercial, Surreal

Techniques

Typography, UI illustration, Motion Graphics

Industries

Sportswear