Brand Identity 2018

Description

This project showcases a Nike billboard design as part of the Brand Identity project created by COLLINS and Visie Admin. The installation features large-scale graphic posters bearing the Kiss My Airs campaign slogan alongside portraits of athletes and models, including Odell Beckham Jr. The outdoor display is mounted on a weathered building exterior with an old rusted sign reading center above a patterned concrete block wall. Flanked by residential architecture and street scenery under clear daylight, the vibrant blue, red, and neutral panels create a bold contrast against the aged urban environment.

Style

Editorial, Horizontal, Clean, Retro

Techniques

Typography, Natural light

Industries

Sportswear

Color

Background

Street

Context

Out of Home (OOH)