Brand
ProjectNike Atelier
Rosco Production,
Associated creatives
Tags
Description
Athlete Sha'Carri Richardson poses in a monochromatic portrait for the Nike Atelier project, photographed by George Morris. She wears a fitted athletic top, shorts, and high socks, seated atop a wooden crate wrapped in protective plastic film. The studio setting features draped plastic sheeting in the background, creating a textured and industrial atmosphere. Art direction was led by Alice Lairy and Yarheine Lima, with set design by Rachel Thomas Studio, makeup by Athena Paginton, hair by The Lace Bandit, and production by Rosco Production.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Background
White Seamless
Context
Advertising Campaign