BrandInstacart
ProjectSummer of ’99
Nice Shoes, Post Production Company, New York
Associated creatives
Tags
Description
This retro-themed Instacart advertisement showcases a nostalgic journey back to the summer of '99 with a vintage-style roller coaster. Featuring pixelated graphics and bright neon colors, the promo displays classic 90s snacks, including Kool-Aid Jammers, Honeycomb cereal, and Otter Pops. The roller coaster ride takes viewers through scenes reminiscent of a retro grocery store and a starry night sky. The promo highlights Instacart's acceptance of Venmo, bridging the gap between modern payment methods and the throwback theme. The overall visual style evokes a sense of nostalgia and lightheartedness.
