BrandAveda
ProjectMiraculous Oil
Nice Shoes, Post Production Company, New York
Associated creatives
Tags
Description
This is a promotional video for Aveda's Miraculous Oil, a hair-care product. The video opens with a woman's silhouette against a warm, golden background, followed by close-ups of the oil being dispensed and a shot of the product bottle. The product is paired with a twig with leaves. Text appears stating “A Miracle in Every Drop” and “A Precious Concentrate, “that Effortlessly wraps Hair in Light-Reflecting Shine.” There is also a close up of the product in a bubble. There is a shot of the woman looking at the camera with shiny hair. The video is styled with a focus on natural elements, clean lines, and a color palette of gold, green, and black.
