Niantic Labs Niantic - Pokémon GO | 2024 Spring Refresh Launch Campaign 2024

Description

This Pokemon GO advertisement features a blend of real-world environments and CGI characters. The initial scene is set in a cafe, where a man interacts with a CGI Pidgeotto. Another scene shows people on a sunny beach, with CGI Pokemon characters like Blastoise and Squirtle visible. The final scene depicts a woman customizing her game avatar, set against a home interior. The ad uses bright, saturated colors and incorporates augmented reality elements to blend the game with reality. The overall mood is playful and inviting, encouraging viewers to 'Rediscover Your World'.